Negotiate Anything

This Is Why People Trust You (Or Don’t) — Backed by Real Stories

12 snips
Jun 9, 2025
Shawn Anthony, an entrepreneur and talent manager known for his show School’s Over… Now What?, shares insights on trust and connection. He reveals that people trust feelings over facts, and explains how genuine relationships can lead to professional success. Shawn discusses leveraging podcasting for brand growth and credibility, emphasizing authenticity and generosity over transactional interactions. He also introduces the '7-11' method for building lasting connections, making a compelling case for the power of storytelling in establishing trust.
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ANECDOTE

Shawn's Connecting Gift Journey

  • Shawn Anthony discovered his gift early: connecting the right people together.
  • He turned this skill into a thriving business by playing middleman in relationships, creating value and revenue.
ADVICE

Authenticity Builds Trust

  • Be genuine, authentic, and avoid assumptions to build lasting relationships.
  • Be impeccable with your word and transparent in deals to build trust.
INSIGHT

Insecurity Blocks Authenticity

  • Insecurities often prevent genuine transparency in difficult conversations.
  • Fear of looking bad or repeating past mistakes holds people back from authenticity.
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