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This Is Why People Trust You (Or Don’t) — Backed by Real Stories

Negotiate Anything

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Building Credibility Through Podcasting

This chapter explores how podcasting can amplify personal credibility and visibility in an industry by creating a 'digital avatar' and fostering strategic engagements. It introduces the '7-11' method as a way to establish multiple touchpoints with potential clients, emphasizing the importance of authenticity and genuine connections over quick sales tactics.

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