How to Get Your First Customers with Gustaf Alströmer | Startup School

Gustaf Alströmer shares essential insights on acquiring your first customers as a startup. He emphasizes the critical transition from user engagement to sales for founders. Direct sales, tracking metrics, and harnessing social proof are key strategies discussed. Alströmer also highlights the power of non-scalable growth tactics, using personal networks rather than traditional advertising, as a way to build a solid customer base and gather invaluable feedback early on.