Y Combinator Startup Podcast How to Get Your First Customers with Gustaf Alströmer | Startup School
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Jan 3, 2023 Gustaf Alströmer shares essential insights on acquiring your first customers as a startup. He emphasizes the critical transition from user engagement to sales for founders. Direct sales, tracking metrics, and harnessing social proof are key strategies discussed. Alströmer also highlights the power of non-scalable growth tactics, using personal networks rather than traditional advertising, as a way to build a solid customer base and gather invaluable feedback early on.
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Do Things That Don’t Scale
- Do things that don’t scale to manually recruit early customers.
- Founders should actively drive initial growth, not rely solely on product quality.
The Startup Curve
- The startup curve reveals that founders' actions determine early success or failure.
- Founders must adapt, switch markets, and learn sales if needed.
Founders Should Do Sales
- Founders should learn sales to understand customers and control their startup's trajectory.
- Don't hire a sales team until you've mastered sales yourself.
