Seth Godin, an acclaimed entrepreneur and bestselling author of 'This is Strategy', delves into the essence of strategy. He challenges conventional wisdom by suggesting that strategy should focus on systems, not strict plans. Godin emphasizes empathy and community action as crucial elements for enacting change. He explores the importance of soft skills in a rapidly evolving job landscape and draws intriguing parallels between the chocolate industry and leadership challenges. Plus, there's a delightful chocolate discussion to sweeten the conversation!
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insights INSIGHT
Strategy: A Philosophy of Becoming
Strategy is the hard work done before the actual work, a philosophy of becoming, not just tactics.
It's about defining who you seek to become and what change you want to make.
question_answer ANECDOTE
The Moneyball Strategy
Billy Beane built a winning baseball team at a fraction of the cost by focusing on a different type of player.
He prioritized players who contributed to wins, not just those who looked the part.
volunteer_activism ADVICE
Beware of False Proxies
Beware of false proxies, like good grades for a seven-year-old, which are easy to measure but irrelevant to long-term goals.
Focus on meaningful measures aligned with true objectives.
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In this book, Seth Godin provides a framework for effective and elegant strategic thinking. He challenges readers to identify their 'smallest viable audience' and make remarkable work, understand and influence the systems shaping our world, prioritize long-term thinking over instant gratification, and make smart, purposeful choices that shape a better tomorrow. The book is designed for leaders, entrepreneurs, and change-makers seeking lasting transformation in their careers and communities.
Moneyball
The Art of Winning an Unfair Game
Michael Lewis
The book tells the story of the Oakland Athletics' 2002 season, where General Manager Billy Beane and his assistant Paul DePodesta used advanced statistical analysis, known as sabermetrics, to assemble a competitive team despite a limited budget. The approach, pioneered by Bill James, focused on metrics such as on-base percentage and slugging percentage rather than traditional measures like batting average and runs batted in. This data-driven strategy allowed the Athletics to compete with teams having much larger payrolls, like the New York Yankees, and achieve significant success, including a 20-game winning streak and a playoff appearance[2][3][5].
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Melissa Daimler
Seth Godin – acclaimed entrepreneur, bestselling author of This is Strategy: Make Better Plans, and closing keynote speaker at ATD25 – joins the podcast to challenge the way we think about strategy.
What if strategy isn’t about rigid plans but about systems, time, and the games we choose to play? What happens when we mistake false proxies for progress? And how can community action and empathy fit into the puzzle of creating change?
Seth shares his perspective on navigating ambiguity, designing upskilling and reskilling strategies for roles that don’t yet exist, and building a future-ready workforce.
And for a sweet bonus? A little chocolate talk for dessert. 🍫