Intro

Seth Godin – acclaimed entrepreneur, bestselling author of This is Strategy: Make Better Plans, and closing keynote speaker at ATD25 – joins the podcast to challenge the way we think about strategy. 

What if strategy isn’t about rigid plans but about systems, time, and the games we choose to play? What happens when we mistake false proxies for progress? And how can community action and empathy fit into the puzzle of creating change? 

Seth shares his perspective on navigating ambiguity, designing upskilling and reskilling strategies for roles that don’t yet exist, and building a future-ready workforce. 

And for a sweet bonus? A little chocolate talk for dessert. 🍫 

Resources:  

• See Seth live at ATD25: https://atdconference.td.org/ 
• LinkedIn: https://www.linkedin.com/in/sethgodin/ 
• This is Strategy: Make Better Plans book: https://seths.blog/tis/ 
• Seth’s blog: https://seths.blog/ 
• Website: https://www.sethgodin.com/