The Ankler Podcast

How Webtoon Is Building an IP Gold Mine

17 snips
Apr 30, 2025
David Lee, COO and CFO of Webtoon Entertainment, and David Madden, Global Head of Entertainment for Wattpad Webtoon Studios, dive into how Webtoon is reshaping digital storytelling and expanding in the U.S. They discuss the platform’s unique revenue model and powerful creator support, enabling creators to earn up to $1 million annually. The conversation highlights successful adaptations like Netflix's "Heartstopper" and Tubi's "Sidelined: The QB and Me," illustrating how data-driven insights are enriching content selection and empowering global fandoms.
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INSIGHT

Webtoon as Major Creator Platform

  • Webtoon is a massive creator platform for digital comics, not just video content.
  • Creators can make substantial income, and the platform is an important part of the creator economy.
INSIGHT

Webtoon's Unique Global Reach

  • Webtoon offers 120,000 new stories daily, targeting mainly Gen Z digital natives.
  • Most stories on Webtoon can't be found elsewhere, making the platform unique and popular globally.
INSIGHT

Why Audiences Love Webtoons

  • Consumers crave unexpected, fresh stories from creators worldwide.
  • Webtoon enables an engaging, patient business model allowing free discovery before small micropayments.
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