How Webtoon Is Building an IP Gold Mine

Natalie Jarvey, author of Ankler Media's creator economy newsletter, Like & Subscribe, sits down with Webtoon Entertainment COO David J. Lee and Wattpad Webtoon Studios' global head of entertainment, David Madden at NAB Show in Vegas. In this bonus episode they explore how Webtoon plans to expand the market for digital comics in the U.S. through Hollywood adaptations. Netflix's "Heartstopper" and "All of Us Are Dead" originated from Webtoon, and the company's studio is now making its own projects including Tubi's hit film "Sidelined: The QB and Me" and its upcoming sequel. Hear how Webtoon is capitalizing on global fandoms to amplify creators who can make up to $1 million a year on its platform.

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