Car Dealership Guy Podcast
The Data Battle in Auto Retail: Who’s Losing, and How Dealers Can Take Control | Chad Rycenga, Chief Product Officer at Authenticom
Mar 27, 2025
Chad Rycenga, Chief Product Officer at Authenticom, dives into the tumultuous world of dealership data. He discusses how dealers can protect customer information while navigating threats from vendors. Rycenga emphasizes the role of clean data and AI in enhancing profits and customer relations. He also sheds light on the complexities of data monetization, urging dealerships to vet their vendors carefully. With powerful data management tools at hand, he presents a future where smart data strategies drive success in automotive retail.
32:14
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Quick takeaways
- Clean data management is crucial for dealerships to leverage AI technologies effectively and enhance customer experiences.
- Dealerships must assert control over their data to prevent unauthorized vendor monetization and streamline data syndication processes.
Deep dives
The Importance of Clean Data in Automotive Dealerships
Clean data is essential for automotive dealerships to effectively market and compete in today's industry. Without properly organized and accurate data, dealerships risk falling behind competitors who leverage data insights to enhance their services. The episode highlights that dealers must recognize the need for disciplined data management to avoid challenges related to customer experience and operational efficiency. Those dealerships that prioritize data cleanliness are more likely to capitalize on advancements in artificial intelligence and technological solutions.
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