Chad Rycenga

Chad Rycenga, Chief Product Officer at Authenticom, dives into the tumultuous world of dealership data. He discusses how dealers can protect customer information while navigating threats from vendors. Rycenga emphasizes the role of clean data and AI in enhancing profits and customer relations. He also sheds light on the complexities of data monetization, urging dealerships to vet their vendors carefully. With powerful data management tools at hand, he presents a future where smart data strategies drive success in automotive retail.