Conversations

Encore: Meet Ash Barty's mindset coach — Ben Crowe

Nov 7, 2025
In this engaging conversation, Ben Crowe, a mindset coach known for guiding elite athletes like Ash Barty, shares his unique approach to performance. He emphasizes the power of vulnerability and owning one's flaws to foster resilience. Ben discusses how childhood memories can reframe self-doubt and why calmness, along with a playful mindset, enhances performance. He also reflects on the impact of family values, the importance of connection, and how grief has shaped his own journey in coaching.
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ADVICE

Watch For Distractions And Reset Focus

  • Observe athletes for distractions in body language and decision-making and report back post-match to clear their heads.
  • Focus them on controllables: intention, strategy and mindset rather than outcomes or external noise.
INSIGHT

Choose Mindset Words Like Anchors

  • Choosing calming words physically prevents simultaneous anxiety and creates a reliable entrance to peak performance.
  • Deciding your mindset, not letting conditions dictate it, produces the best version of you.
ADVICE

Reclaim Childhood Memories As Anchors

  • Reclaim your earliest happiest memory and extract the words that describe how you felt in it.
  • Use those words as daily anchors to shift identity from human-doing to human-being.
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