Nikonomics - The Economics of Small Business

103 - Is Consistency Overrated? Content, Wins & Losses, Investments, & Our 2024 Business Lessons with Chris Koerner

Jan 3, 2025

In this engaging discussion, Chris Koerner, Nik's business partner and a content creation expert, dives into their transformative year of wins and losses. They debate whether consistency in content is truly essential, share their journey from cringe-worthy beginnings to building a million-strong audience, and explore the life-changing potential of short-form video as a business investment. Chris also discusses new ventures, including a successful vending machine business, tough lessons from failed investments, and their ambitious plans for 2025.

45:18

Episode guests

Chris Koerner

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Episode notes

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Quick takeaways

Short-form video is likened to a lottery ticket, as a small investment can lead to significant audience growth and business opportunities.

The entrepreneurial journey blends successes and failures, reinforcing the importance of resilience and adaptability in navigating challenges.

Deep dives

The Power of Short Form Video

Short form video content is presented as a transformative tool that can significantly impact lives and businesses. The creators liken it to free lottery tickets; a small investment of time can lead to substantial rewards, such as building an audience or connecting with potential customers. One example highlighted is the creation of a video that generated over two and a half million views, leading to hundreds of email addresses from interested customers. This demonstrates how a brief, five-minute effort can yield impressive results in terms of viewer engagement and potential business leads.

Intro

3min

Embracing Transformation: The Journey of Content Creation and Audience Growth

3min

Unlocking the Power of Short-Form Content for Business Growth

5min

Navigating Content Creation and Entrepreneurship

13min

Entrepreneurial Ventures and Strategic Growth

9min

Navigating Business Challenges and Growth

13min

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy), as we dive into another episode of HoldCo Bros! We talk about our absolutely transformative 2024. It was a year of big wins and some pretty big fails, and we're breaking it all down. Is consistency overrated when it comes to content? We're debating that and more!

We discussed the world of content creation, going from cringe to building an audience of over a million people across multiple platforms. We explore how short-form video is like a lottery ticket - a small investment that can change everything. We also discuss how building an audience can create new opportunities, such as launching our vending machine business that already did over $200k in sales, as well as getting into some unsexy but profitable businesses. Of course, we're also talking about some tough lessons learned from our crypto business and other ventures that didn't work out. Plus, we're sharing our exciting plans for 2025.

Chris's YouTube: http://tkopod.co/p-yt

Enjoy the conversation!
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This week we covered:

00:00 Reflecting on a Chaotic Year
01:22 Quitting the Job and Embracing Entrepreneurship
02:31 The Power of Content Creation
03:59 Building an Audience and Exploring Opportunities
05:33 The Impact of Short Form Video
07:46 Turning Ideas into Reality
15:14 The Value of Consistency and Passion in Content
23:49 Exploring the Fun of Reporting
24:22 Big Wins and Validations
26:42 Building a Sales Team
29:05 Launching Repeat Leads
30:20 Investing in Communities and Businesses
37:25 Challenges and Failures
42:58 Looking Forward to 2025

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