5min chapter

Nikonomics - The Economics of Small Business cover image

103 - Is Consistency Overrated? Content, Wins & Losses, Investments, & Our 2024 Business Lessons with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Unlocking the Power of Short-Form Content for Business Growth

This chapter explores the life-changing potential of short-form content, comparing it to free lottery tickets that offer significant opportunities. The hosts reflect on their personal journeys toward finding their unique voices and building trust with audiences through effective content creation strategies.

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