Beyond The Prompt - How to use AI in your company Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch
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Aug 27, 2024 Jenny Nicholson, an advertising creative from Durham, North Carolina, dives into how AI can enhance creativity. She shares insights from her '31 Projects in 31 Days' challenge, showcasing concepts like the 'Plant Whisperer' that merge humor with AI. Nicholson emphasizes the need for artists to embrace, not fear, technology, encouraging a human-centered approach. She discusses practical strategies for collaboration with AI and promotes a culture of experimentation, unlocking the true potential of AI to inspire unique creative projects.
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Constraints as a Gift
- Jenny Nicholson found that having constraints, like assignments in advertising, helps her creativity.
- Without constraints, she feels paralyzed by endless possibilities and tends to do nothing.
The Power of Prompts
- Prompts, being made of words, are often underestimated, despite the significant effort required to create effective ones.
- Putting prompts behind an interface increases their perceived value and encourages experimentation.
First LLM Encounter
- Jenny Nicholson's first experience with LLMs in 2021 involved writing a poem, which felt like "touching magic."
- She became fascinated by the balance between controlling language and letting the model have freedom.