12min chapter

Beyond The Prompt - How to use AI in your company cover image

Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch

Beyond The Prompt - How to use AI in your company

CHAPTER

Embracing AI in Creative Work

This chapter examines the contrasting views of AI within creative teams, emphasizing the need for artists to embrace rather than fear technology. It discusses how AI can enhance human interactions in customer service and inspire creativity, while also addressing the emotional challenges faced by creatives today. By providing practical examples and advocating for a positive narrative around generative AI, the chapter highlights the transformative potential of integrating AI into the creative process.

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