Behind the Craft Proven Rituals of Great Product Teams | Lane Shackleton (CPO Coda)
Jun 21, 2024
Lane Shackleton, Chief Product Officer of Coda, shares rituals for crafting a vision, running product reviews, and making decisions. Topics include creating powerful artifacts, translating vision to roadmap, improving product reviews with Catalyst meeting, two-way write-ups, learning by making, and the trait leaders respect most.
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Cathedral Vision Story
- Lane shares a story about three workers laying bricks versus building a cathedral.
- It illustrates the importance of teams understanding the bigger vision behind their work.
Craft Vision with Press Release and Exercises
- Write press releases to work backwards from the customer experience you want to create.
- Run team exercises with big questions to align the team's vision and see the bigger picture.
Use Rich Artifacts for Vision
- Create comprehensive vision artifacts including mockups, marketing ideas, and metrics.
- Use these visual and strategic artifacts to anchor the team and avoid vague vision statements.