Behind the Craft Proven Rituals of Great Product Teams | Lane Shackleton (CPO Coda)
Jun 21, 2024
Lane Shackleton, Chief Product Officer of Coda, shares rituals for crafting a vision, running product reviews, and making decisions. Topics include creating powerful artifacts, translating vision to roadmap, improving product reviews with Catalyst meeting, two-way write-ups, learning by making, and the trait leaders respect most.
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Use Rich Artifacts for Vision
- Create comprehensive vision artifacts including mockups, marketing ideas, and metrics.
- Use these visual and strategic artifacts to anchor the team and avoid vague vision statements.
Translate Vision Using Quarterly Plus OKRs
- Translate vision into strategy memos addressing key business challenges and big bets.
- Use "quarterly plus OKRs" to commit each quarter and preview next quarter's milestones, allowing flexibility.
Strategy Spans Multiple Quarters
- Product strategies often span multiple quarters and require ongoing evaluation.
- High-value efforts may not move metrics immediately but aim for meaningful progress over time.