

Advice Line with Steve Holmes of goba Sports Group
18 snips May 29, 2025
Steve Holmes, Founder of Springfree Trampoline and Goba Sports Group, shares valuable insights for early-stage entrepreneurs tackling unique challenges. He offers guidance on navigating tariffs for manufacturers and emphasizes the importance of identifying core customer segments. Discussions range from creating inclusive activewear to developing year-round strategies for seasonal products like bug repellant. Additionally, Holmes highlights the journey of a Caribbean-inspired chocolate brand, showcasing innovative marketing strategies and the impact of personal resilience in entrepreneurship.
AI Snips
Chapters
Books
Transcript
Episode notes
Founding Vea Apparel Story
- Ikechukwu founded Vea Apparel inspired by a talk from Under Armour's Kevin Plank.
- He aims to authentically represent African-American athletes with activewear blending fitness and fashion.
Use Brand Values to Expand
- Focus on brand values like resilience, strength, and empowerment to connect broadly.
- Use powerful imagery that transcends race and appeal to customers by emphasizing shared values.
Know Your Customer Segments
- Identify clear customer segments and ask if you need channels or direct relationships for each.
- Build relationships that align closely with each segment's preferences and habits.