How I Built This with Guy Raz cover image

Advice Line with Steve Holmes of goba Sports Group

How I Built This with Guy Raz

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Innovations and Challenges in Activewear

This chapter explores the unique innovations of Goba Sports Group, including their Spring Free trampolines and a revolutionary glass rebar product. It features a conversation with Ike, founder of Vea Apparel, who shares insights on building a performance apparel brand focused on inclusivity and community engagement. The chapter also addresses the impact of tariffs and economic challenges on manufacturing and brand growth strategies.

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