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The Circular Economy Show Podcast
Are cradle to cradle & the circular economy the same thing? | The origins of the circular economy
Jul 23, 2024
Katja Hansen, a prominent expert in Circular Economy and Cradle to Cradle concepts, delves into the intricate relationship between these two frameworks. She highlights key principles of Cradle to Cradle design, like resourcefulness and diversity, and critiques how businesses often misinterpret circularity as just a trend. The conversation shifts to innovative ideas, such as carpets that purify air, showcasing fresh functionalities tied to environmental solutions. Katja also emphasizes a transformative shift from mere efficiency to creating meaningful, positive impacts in design for sustainability.
30:09
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Quick takeaways
- Cradle to Cradle emphasizes a regenerative design philosophy with principles of material cycles, renewable energy, and diversity for sustainability.
- The circular economy's adoption by companies often misrepresents true sustainability, leading to 'definition erosion' rather than fostering innovative change.
Deep dives
Understanding Cradle to Cradle Design
Cradle to Cradle (C2C) is defined by three key principles that promote a regenerative design philosophy. The first principle emphasizes that all materials must serve as nutrients for other processes, leading to the creation of products that can be reused or upcycled, rather than downcycled. The second principle focuses on utilizing current solar income, which highlights the importance of renewable energy sources over finite ones like fossil fuels. Lastly, the third principle celebrates diversity, encouraging not just biodiversity but also cultural and conceptual diversity to foster innovative solutions and sustainability.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode