Katja Hansen, a prominent expert in Circular Economy and Cradle to Cradle concepts, delves into the intricate relationship between these two frameworks. She highlights key principles of Cradle to Cradle design, like resourcefulness and diversity, and critiques how businesses often misinterpret circularity as just a trend. The conversation shifts to innovative ideas, such as carpets that purify air, showcasing fresh functionalities tied to environmental solutions. Katja also emphasizes a transformative shift from mere efficiency to creating meaningful, positive impacts in design for sustainability.