10/10 GTM Committing to the Craft of Selling with Abe Smith, Chief of Global Field Sales Operations at Freshworks
7 snips
Feb 18, 2025 Abe Smith, Chief of Global Field Sales Operations at Freshworks, brings over 30 years of sales expertise in high-growth B2B SaaS companies. He discusses the evolution of sales, focusing on the shift from traditional methods to AI-driven strategies that enhance customer engagement. Abe emphasizes the importance of mentorship and continuous learning in refining sales skills. He also explores parallels between coaching in sports and sales, advocating for real-time data tools to boost performance. Authenticity and discipline emerge as key traits for successful sales professionals.
AI Snips
Chapters
Transcript
Episode notes
Balancing Craft and Technology in Sales
- Focus on the craft of sales: hone skills and professionalism.
- Embrace AI to enhance customer engagement and personalize the sales process.
AI's Impact on Sales
- AI is disruptive in sales, especially in transactional sales.
- In enterprise sales, AI automates tasks like analyzing reports and personalizing emails.
AI-Powered Presentation for Coca-Cola
- A colleague used AI to prepare a presentation for Coca-Cola.
- By analyzing Coca-Cola's tech stack and the attendees, they created a highly personalized presentation in minutes.