Acquiring Minds Reviving a Covid-Crushed Business: $0 to $6M in 3 Years
10 snips
Jul 7, 2025 Adam Rao, owner of Triple20, turned a zero-revenue exhibit production business into a thriving enterprise in just three years. He shares his journey of acquiring a distressed business during COVID-19, emphasizing innovative financing and the importance of partnerships. Adam discusses merging companies to achieve stability, managing a dysfunctional staff, and reducing waste in an industry known for it. With a vision centered on social good, he highlights the challenges and triumphs of leading a business that balances impact with financial success.
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Impact Companies: Double Bottom Line
- Impact companies balance profit with social and environmental good, measuring multiple bottom lines.
- Legal benefit corporations protect directors by requiring consideration of both financial and impact performance.
Search Strategy During COVID
- Adam’s search slowed during COVID and restarted when partnering with Silas and raising some investor capital.
- They expanded deal sourcing, looking at about 1,000 companies within nine months post-pandemic.
Acquiring A Zero Revenue Business
- Adam and Silas acquired Showcraft during COVID after 15 months of zero revenue with 100% seller financing.
- They accepted a handshake deal without personal guarantees, minimizing personal financial risk.
