Chelsea's Sponsorship Challenges

Chelsea FC faces significant difficulties in securing a new shirt sponsor, primarily stemming from a decline in their competitive performance. After the departure of former owner Roman Abramovich, the club's commercial value has diminished, causing a mismatch between their expectations and what brands are willing to pay. This misalignment has made brands less interested, as Chelsea no longer enjoys the visibility and prestige that comes with participation in the Champions League. The club's reliance on temporary sponsorship deals highlights their struggle to regain the influential stature they once held in the world of football.