Why can't Chelsea find a shirt sponsor? Plus, we hear from Paralympics president Andrew Parsons
SportsPro Podcast
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Chelsea's Sponsorship Struggles and Media Industry Shifts
This chapter explores Chelsea's difficulties in securing a shirt sponsor amid complex ownership changes and a competitive market landscape. The discussion also pivots to Warner Brothers Discovery's financial challenges in transitioning to streaming services, highlighting the broader media industry's evolution. Throughout, the implications of on-field performance and brand perception are emphasized, particularly in light of regulatory pressures and shifting industry dynamics.
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