Bloomberg Talks JetBlue CEO Joanna Geraghty Talks Sales, 2026 outlook and holidays
Dec 16, 2025
Joanna Geraghty, CEO of JetBlue, shares insights on the airline's JetForward strategy, focusing on premium offerings and a new lounge at JFK. She discusses optimistic booking trends for the holiday season and aims for an operating margin break-even by 2026. Geraghty highlights the challenge of attracting premium customers while retaining coach flyers, and notes the importance of loyalty strategies for leisure travelers. She also addresses the impact of a potential government shutdown on travel and emphasizes safety protocols in response to recent pilot incidents.
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Premium Shift As Core Strategy
- JetBlue is shifting toward premium offerings like lounges and a domestic first-class to attract higher-paying leisure travelers.
- Joanna Geraghty says these moves are central to the JetForward strategy to improve revenue and customer loyalty.
Loyalty From Leisure Travelers
- JetBlue targets leisure travelers who love the product rather than relying on traditional business travel customers.
- Geraghty emphasizes loyalty rewards to keep vacation travelers returning to JetBlue.
Mint As Proven Premium Example
- Joanna notes Mint has been a strong revenue source for JetBlue for over a decade as an example of successful premium offerings.
- She contrasts Mint and upcoming Domestic First to show varied premium options for customers.