Attracting Premium Customers vs. Retaining Coach Flyers

JetBlue CEO Joanna Geraghty says the company expects to see the benefits in sales and cost efforts next year. Speaking exclusively to Bloomberg TV's Lisa Abramowicz inside the new JetBlue lounge at JFK airport, Geraghty says JetBlue has a lot of bookings coming in for the holiday season and the goal for 2026 is to break even on operating margin.

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