Fashion Icons, Emerging Brands & Industry Secrets with NYFW Creator Fern Mallis AKA The Godmother of Fashion
Feb 25, 2025
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Fern Mallis, the Godmother of Fashion and creator of New York Fashion Week, shares her incredible journey that revolutionized the fashion world. She dives into the origins and evolution of NYFW, revealing must-know brands and insights on building a lasting fashion label today. Fern reminisces about her legendary conversations at 92NY and iconic moments backstage at major fashion shows. Plus, she discusses the industry's shift towards sustainability and what truly defines a fashion icon, all woven with rich anecdotes from her vibrant career.
Fern Mallis transformed New York Fashion Week by creating a centralized venue that enhanced coordination and opportunity for designers.
The future of Fashion Week faces challenges from digital presentations, necessitating efforts to revive the excitement of live communal experiences.
Deep dives
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Hormone Harmony and Its Benefits
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The Evolution of New York Fashion Week
The journey of New York Fashion Week as transformed by Fern Malice is a testament to innovation in the fashion industry. Initially, there was no central organization or calendar for fashion shows, leading to chaos with disparate venues and uncoordinated events. Fern’s role at the CFDA helped bring structure to Fashion Week, creating a centralized venue that significantly enhanced the experience for designers and attendees alike. The impact of this transformation not only bolstered New York's status as a fashion capital but also opened opportunities for emerging designers to showcase their work on a grand stage.
Challenges and Future of Fashion Week
Although New York Fashion Week established itself as a critical event in global fashion, it faces numerous challenges today, especially with the rise of digital presentations. The collaborative spirit and electric atmosphere of past seasons have diminished in the current fragmented landscape with multiple simultaneous shows. Efforts are underway to revitalize this storied event and bring the excitement back, but the shift toward online formats has changed how audiences engage with fashion. Lessons learned from the past emphasize the significance of live shows and the communal experience they create within the fashion community.
She’s been called the Godmother of Fashion for a reason—Fern Mallis is the visionary who created New York Fashion Week, forever changing the fashion industry and putting NYC on the global style map. From working with the CFDA and IMG Fashion to launching her own consulting firm, Fern has spent decades shaping the careers of iconic designers and influencing the way we experience fashion. In this episode, she takes us behind the scenes of NYFW, revealing its origins, evolution, and where it’s headed next. We’re talking must-know brands, the future of fashion, and what it really takes to build a lasting label in today’s ever-changing industry. Plus, Fern shares insider stories from her legendary 92NY conversation series, her experiences backstage at the most iconic Fashion Week shows, and what truly defines a fashion icon.