Masters of Scale

Small changes with big impact w/Whitney Wolfe Herd of Bumble

Jul 18, 2019

Whitney Wolfe Herd, founder of Bumble, shares her journey of transforming online dating with innovative ideas to empower women. She discusses how small changes can lead to significant impacts, using anecdotes from her own experience. The conversation touches on redefining dating norms, the importance of user insights, and creating safer environments in digital interactions. Wolfe highlights Bumble's unique approach where women make the first move and examines the app's growing influence, especially in India, where it sparks cultural shifts.

39:09

Episode guests

Whitney Wolf Herd

AI Chapters

Episode notes

Intro

6min

The Power of Small Changes in Product Innovation

4min

Connecting Through Marketing and Technology

11min

Redefining Online Dating for Women through Strategic Partnerships

4min

Empowering Women in Dating Apps

16min

Empowering Women Through Small Changes: Bumble's Impact in India

4min

Often a small tweak, a rethink of a feature, is what helps your product break out of the pack. Just ask the founder of the Bumble dating app, Whitney Wolfe Herd. She rebounded from one dating app startup (that you may have heard of) with a brilliant idea for a whole new way of connecting. Hear how the small tweaks along the way helped her move into huge new markets. With cameo appearances by Steve Spohn (AbleGamer) and Marissa Mayer (Google, Yahoo).

Read a transcript of this interview at: https://mastersofscale.com/whitney-wolfe-herd-small-changes-for-big-impact/

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