Masters of Scale Small changes with big impact w/Whitney Wolfe Herd of Bumble
Jul 18, 2019
Whitney Wolfe Herd, founder of Bumble, shares her journey of transforming online dating with innovative ideas to empower women. She discusses how small changes can lead to significant impacts, using anecdotes from her own experience. The conversation touches on redefining dating norms, the importance of user insights, and creating safer environments in digital interactions. Wolfe highlights Bumble's unique approach where women make the first move and examines the app's growing influence, especially in India, where it sparks cultural shifts.
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Gaming as an Inclusive Outlet
- Steve Spohn, COO of AbleGamers, found gaming to be an inclusive outlet despite his disability.
- He collaborated with AbleGamers to create a guide for accessible game development after challenging their article.
Small Changes, Big Impact
- Look for small product changes that can yield substantial impact.
- Recognize these features’ importance and ensure positive user experiences.
Cultural Nuances in Marketing
- Whitney Wolfe Herd's passion for human connection led her to study globalization.
- She learned how cultural nuances, like Ronald McDonald's smile, impact marketing success.