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Small changes with big impact w/Whitney Wolfe Herd of Bumble

Masters of Scale

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Connecting Through Marketing and Technology

This chapter delves into an individual's journey from conventional advertising to a deeper understanding of marketing shaped by cultural nuances and empathy. It highlights the transformative impact of Tinder's swipe feature on dating apps and its unintended consequences, including desensitization and societal issues. The narrative also reflects on personal experiences with online harassment, leading to the creation of a new social network that promotes kindness and positive digital interactions.

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