The Online Course Show 258: The YouTube Strategy Behind a 7-Figure Course Business (Featuring Gillian Perkins)
May 1, 2025
In this discussion, Gillian Perkins, a YouTube expert with nearly a million subscribers, shares her secrets to success in leveraging YouTube for online course businesses. She emphasizes the power of long-form content and the need for high-quality videos to engage viewers. Gillian also explores the importance of strategic calls to action and sales funnels to convert audiences into paying customers. Listeners will appreciate her insights on the challenges of content creation and the persistence needed to thrive in the digital landscape.
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Jacques' Embarrassing First Impression
- Jacques made a terrible first impression on Gillian by mispronouncing her name and having video issues during an interview.
- Despite this, Gillian was very gracious and still agreed to be on his podcast.
Joy in Content Creation
- Gillian enjoys creating content because of the creative challenge and flow state it brings.
- She values the efficiency of talking to the camera and the control offered by writing for quality.
Choose YouTube for Marketing
- Choose YouTube for content marketing because of its dynamic, engaging format and superior search algorithm.
- YouTube helps find the perfect audience and rewards creators with ad revenue, making it a powerful platform.