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Why one creative agency changed its stance on AI
Nov 21, 2024
Samantha Enslen, President of Dragonfly Editorial, discusses her agency's transformation from a strict 'no AI' policy to embracing artificial intelligence as a creative tool. She highlights the value of open client communication regarding AI's benefits and challenges. The conversation explores how AI aids creativity while recognizing its limitations, particularly in substantive editing. Enslen also addresses employee reactions to AI integration, potential biases, and the ethical implications for the future of creative work.
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Quick takeaways
- Dragonfly Editorial shifted from a strict 'no AI' policy to a nuanced approach, integrating AI as a supportive tool while preserving human creativity.
- The podcast discusses the importance of transparency in AI use, highlighting concerns about biases and the need for human oversight in content creation.
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