Grammar Girl Quick and Dirty Tips for Better Writing Why one creative agency changed its stance on AI
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Nov 21, 2024 Samantha Enslen, President of Dragonfly Editorial, discusses her agency's transformation from a strict 'no AI' policy to embracing artificial intelligence as a creative tool. She highlights the value of open client communication regarding AI's benefits and challenges. The conversation explores how AI aids creativity while recognizing its limitations, particularly in substantive editing. Enslen also addresses employee reactions to AI integration, potential biases, and the ethical implications for the future of creative work.
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Policy Shift on AI
- Dragonfly Editorial initially had a "no AI" policy.
- They have since experimented with AI and adopted a more nuanced approach.
AI as an Assistive Tool
- Dragonfly Editorial no longer completely rejects AI but uses it as an assistive tool.
- They avoid generating full copy with AI, especially given their focus on niche B2B topics and client proprietary information.
AI for Concise Summaries
- Samantha Enslen uses AI tools like Perplexity for concise summaries.
- When writing a blog post, she used Perplexity to get a 10-word description of Homer's Odyssey.