Why one creative agency changed its stance on AI
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The Evolution of Creative Agency and AI Integration
This chapter chronicles the journey of a creative agency that transformed from a freelance editing service into a specialized team serving B2B clients and nonprofits. It explores the agency's shifting stance on artificial intelligence, transitioning from opposition to viewing it as a valuable assistive tool that enhances human creativity in writing and editing. Additionally, the chapter addresses the practical challenges of using AI editing tools within traditional document platforms and their potential future advancements.
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