The Dental Marketer

DIY Dental Insurance Negotiation: Tips for Taking Control of PPOs | Dana Moss | 561

Jun 26, 2025
In a fascinating discussion, Dana Moss, a seasoned expert in PPO insurance allowables, shares her extensive knowledge from over two decades in negotiation. She unveils secrets to significantly enhancing dental practice revenue, emphasizing the importance of mastering PPO negotiations. Listeners learn about strategic timing, effective fee balancing, and utilizing percentile data for smarter pricing. Dana also highlights the necessity of building strong relationships with insurance reps and the advantage of maintaining organized communication for successful outcomes.
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INSIGHT

80th Percentile Fee Sweet Spot

  • The 80th percentile is the optimal fee level for PPO dental reimbursement negotiations.
  • Insurances sell to employers based on that and dentists can capture more revenue by aiming here.
ADVICE

Negotiate Every Two Years

  • Negotiate PPO insurance allowables every two years to steadily increase reimbursements.
  • Consistency over time compounds revenue gains; it's a marathon, not a sprint.
ADVICE

Know Your Costs and Set Fees

  • Calculate your true procedure costs, including all staff and admin time, before setting fees.
  • Use percentile data (70th-80th) to set competitive office fees annually for better negotiation leverage.
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