Coaching for Leaders

410: How to Clarify What’s Important, with Ron Williams

May 27, 2019
Ron Williams, a veteran business leader and former CEO of Aetna, shares his inspiring journey from humble beginnings to corporate success. He emphasizes the importance of asking the right questions, suggesting that leaders should focus on "what" rather than "why" to drive clarity. Ron discusses how knowledge maps transformed Aetna's culture and improved business literacy. He also explores redefining the customer in healthcare, advocating for value-based approaches to boost engagement. His insights highlight continuous improvement and effective communication in leadership.
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ANECDOTE

Unlikely Journey

  • Ron Williams, an African-American executive, grew up during the 1960s when corporate America lacked diversity.
  • He never imagined he'd transition from working at a carwash to flying on corporate jets, meeting top CEOs.
ANECDOTE

Aetna's Struggles

  • When Ron Williams joined Aetna in 2001, it had suffered significant financial losses and faced numerous lawsuits.
  • The company's prior management style had created a culture of fear, hindering open communication and problem-solving.
ADVICE

Ask "What," Not "Why"

  • Instead of asking "why," which can feel accusatory, ask "what" questions to understand challenges.
  • Focus on problems, not people, to foster collaboration and solutions.
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