Marsha Kinder, author of 'Playing With Power,' discusses predicting digital media impact, children's language development, Nintendo's marketing, and Teenage Mutant Ninja Turtles gender divisions in an insightful analysis.
Children learn to blend genres and media forms through television programming like Muppet Babies and TMNT.
Saturday morning cartoons serve as a training ground for young viewers to differentiate between TV and cinematic representations.
Young spectators are positioned to embrace both passive and interactive viewing modes, reinforcing patriarchal traditions in consumer culture.
Deep dives
Chapter 1: The Influence of Television on Subject Formation
Television plays a significant role in shaping the development of children, positioning them as active consumers while influencing their cognitive growth. Through shows like Muppet Babies and Teenage Mutant Ninja Turtles, children are exposed to intertextuality, blending genres across media forms like movies, TV, toys, and games. The integration of cinematic elements into television programs reshapes the dominant mode of image production, fostering a post-modern subjectivity rooted in consumption and commodity fetishism.
Chapter 2: Intertextuality in Children's TV: Embracing Transmedia Narratives
Saturday morning cartoons serve as a training ground for young viewers to recognize and combine different genres from popular media forms, encouraging them to distinguish between television and cinematic representations. The incorporation of off-screen voices, gaze structures, and classical editing conventions offer children a unique interactive experience as they navigate a world where television replaces cinema as the primary form of engagement. Children learn to perceive media through intertextual lenses, drawing on a blend of fictional characters, narrative spaces, and cultural references.
Chapter 3: Consumerist Interactivity and Media Evolution
Children's television programming like Muppet Babies and Transformer commercials focus on enhanced interactivity and consumer engagement, positioning young spectators to embrace both passive and interactive viewing modes. By consuming television content, children are reinforced in patriarchal traditions, where characters like Mario, Luigi, and the Teenage Mutant Ninja Turtles symbolize growth through consumption. The integration of interactivity and consumption shapes a postmodern subjectivity, emphasizing compatibility within a system of intertextuality while hinting at the obsolescence of media forms.
Exploring Kids' Reactions to Teenage Mutant Ninja Turtles Merchandise
Children's responses to TMNT merchandise shows diverse views ranging from liking the movie to making up imaginative answers to complicated questions, revealing social pressures and creativity at play.
Insights into Children's Interaction at Arcades
In-depth views from kids at arcades demonstrate varying responses on game-related conversations and expenditures, showcasing a mix of honesty, creativity, and thrifty choices in gameplay discussions.
Japan's Increasing Role in Global Media and Cultural Influence
The book predicts Japan's significant influence on global media and entertainment industries, highlighting the impact of Japanese companies like Matsushita and the potential for cultural fusion, albeit with hints of orientalism and moral preconceptions.