13min chapter

Game Studies Study Buddies cover image

63 – Kinder – Playing With Power

Game Studies Study Buddies

CHAPTER

Nintendo's Influence and Marketing Strategies

Exploring Nintendo's history, marketing tactics, and impact on the video game industry. Discussing the financial investments, advertising campaigns, and strategic targeting of demographics that contributed to the success of games like Legend of Zelda and Super Mario Brothers. Delving into the intersection of childhood experiences, dreams, and gaming narratives, highlighting the cognitive and emotional aspects of gaming culture.

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