5min chapter

Game Studies Study Buddies cover image

63 – Kinder – Playing With Power

Game Studies Study Buddies

CHAPTER

Television, Consumption, and Subject Formation

This chapter explores how television, as a visual medium, influences subject formation, creating postmodernist subjects focused on consumption and commodity fetishism. It contrasts classic narratives with modern media systems like Super Mario Brothers, discussing the shift in shaping subjects from traditional ISAs to mass media.

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