

Number Fever: How Pepsi Nearly Went Pop
Apr 9, 2021
Discover the chaotic aftermath of Pepsi's 'Number Fever' promotion, where too many winning bottle caps sparked a frenzy in the Philippines. Legal troubles and consumer outrage highlight the fine line companies walk in marketing. Explore the ethical responsibilities of corporations and the risks of overpromising in promotional strategies. The potential for bankruptcy looms large when businesses fail to gauge consumer expectations, leaving them in a precarious position.
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Number Fever in the Philippines
- Victoria Angelo, a poor rickshaw driver's wife, bought Pepsi bottles hoping to win a million pesos.
- A printing error led to numerous 349 bottle caps, causing widespread confusion and outrage.
Banana Man
- Phil Calcutt exploited a Tesco promotion offering excessive Clubcard points for bananas.
- He bought thousands of bananas, profiting and becoming a local hero known as "Banana Man."
Innumeracy
- Mathematician John Allen Paulos highlights innumeracy, even among smart people.
- Companies exploit this, using tactics like low monthly payments that obscure total costs.