Number Fever: How Pepsi Nearly Went Pop
Cautionary Tales with Tim Harford
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Marketing Mayhem: The Cost of Miscalculation
This chapter delves into the chaos unleashed by Pepsi's 'Number Fever' promotion in the Philippines, where an excess of winning bottle caps led to a frenzied rush for prizes. It contrasts this with other marketing blunders, illuminating how consumer savvy can turn promotional strategies on their head and influence company-customer dynamics.
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