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The WARC Podcast
Beyond the Buzz: Linking Culture and Earned
Jan 28, 2025
Join Brent Nelsen, Chief Innovation and Strategy Officer at Edelman, and Leila Fataar, founder of Platform13 and author of "Culture-Led Brands," as they explore the dynamic relationship between culture and earned media. They discuss how brands can foster trust and loyalty by embracing cultural relevance, shifting away from traditional advertising. With a focus on brand strategy and societal impact, they emphasize the importance of genuine connections and cultural intelligence in resonating with modern audiences.
47:16
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Quick takeaways
- Establishing cultural relevance is essential for brands to differentiate themselves and cut through consumer apathy in a competitive media landscape.
- Building trust through meaningful engagement allows brands to enhance consumer loyalty and resilience in an increasingly skeptical market.
Deep dives
The Intersection of Earned Media and Culture
The relationship between earned media and culture is highlighted as crucial for marketing effectiveness. Creativity within earned media can help brands navigate the overwhelming media landscape filled with distractions and ad avoidance trends. Evidence shows that many consumers perceive brands as interchangeable, with a significant percentage indicating that they wouldn't care if most brands disappeared. This emphasizes the need for brands to establish cultural relevance to cut through the noise and connect meaningfully with target audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode