Join Brent Nelsen, Chief Innovation and Strategy Officer at Edelman, and Leila Fataar, founder of Platform13 and author of "Culture-Led Brands," as they explore the dynamic relationship between culture and earned media. They discuss how brands can foster trust and loyalty by embracing cultural relevance, shifting away from traditional advertising. With a focus on brand strategy and societal impact, they emphasize the importance of genuine connections and cultural intelligence in resonating with modern audiences.