The Jobs-to-Be-Done Theory in Career Progression

Clay Christensen's jobs-to-be-done theory emphasizes that customers purchase products to solve specific problems, and this insight applies directly to career progression. Co-authors Michael Horn, Ethan Bernstein, and Bob Mesta explore how individuals can approach job changes by recognizing the underlying motivations driving their career moves. Their research identifies four main quests that guide job seekers: getting out, taking the next step, regaining control, and regaining alignment. Understanding these quests enables job seekers to tailor their job search and career advice according to their specific needs, thus enhancing their chances for meaningful progress in their careers.