

Awakening to Entrepreneurship to Buy a Not-Boring Business
45 snips Jan 30, 2025
Join Shell Zhang, the owner of Nada's Italy, who transitioned from corporate life to entrepreneurship, as she discusses her journey in acquiring a $600k travel business. She shares insights about overcoming key-person risk, the challenges of moving from regional to national operations, and the importance of digital marketing. Discover her strategies for evaluating travel business opportunities and her vision for growth, all while balancing the pleasures of travel with the realities of entrepreneurship.
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Readiness for Entrepreneurship
- Shell Zhang realized she was ready for entrepreneurship after years in corporate roles.
- Her readiness stemmed from a combination of factors, including a shift in mindset and increased confidence in her skillset.
Awakening to Risk Tolerance
- Shell's move to a new country highlighted her existing risk tolerance, despite her seemingly conventional career path.
- This realization empowered her to pursue entrepreneurship.
Impact in Small Business
- Shell initially perceived small businesses as having less impact than large corporations.
- She later realized that small business ownership offers a more direct and tangible impact on people and customers.