Awakening to Entrepreneurship to Buy a Not-Boring Business
Acquiring Minds
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Navigating Business Metrics and Digital Transformation
This chapter explores the intricacies of financial metrics like gross and net margins while emphasizing the role of effective marketing strategies in business success. It highlights the impact of COVID-19 on transitioning a travel-related business from physical locations to a digital model, revealing both challenges and opportunities for growth. The discussion encapsulates the assessment of revenue stability and the strategic importance of a solid digital presence in the post-pandemic landscape.
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