Guest Damien Cooley, one of Australia's top auctioneers, shares challenges in real estate, the insane volume of auctions, starting a business after failure. They discuss bidding strategies, managing buyer-seller gap, negotiating effectively, and finding fulfillment in life.
Damien Cooley emphasizes the importance of reading body language and using bidding strategies to push buyers for higher bids.
Cooley shares his journey of starting his own auction business after a challenging auction experience, highlighting the importance of motivation and effective negotiation.
Cooley discusses the value of relationships, reputation, and a strong work ethic for auction agents in the real estate industry.
Deep dives
The Thrill of Chasing Bids
Damien Cooley explains how he enjoys the chase of auctioneering and extracting the highest bids from bidders. He emphasizes the importance of reading body language and using bidding strategies to push buyers for more.
Starting His Own Auction Business
Cooley shares the story of how he started his own auction business after a challenging auction experience. He discusses the importance of motivation and drive in building a successful business, as well as the ability to negotiate effectively.
The Role of Auction Agents
Cooley highlights the role of auction agents in the real estate industry. He emphasizes the importance of making more phone calls, working harder, and having a strong work ethic. He also discusses the value of relationships and the impact of reputation in the industry.
Adapting to Online Auctions during COVID-19
During the COVID-19 pandemic, Cooley discusses how his business was well-positioned to transition to online auctions. He talks about the benefits of online auctions and how they complement in-person auctions, providing flexibility and reaching a broader range of buyers.
Market Challenges and Closing the Gap between Buyers and Sellers
Cooley acknowledges the current challenges in the real estate market and the importance of managing the gap between buyer and seller expectations. He emphasizes the role of negotiation skills, understanding buyer behavior, and maintaining control in the auction process.
The Future and Focus on Personal Fulfillment
Looking to the future, Cooley plans to continue dominating the auction landscape by staying ahead of the curve. He emphasizes the importance of personal fulfillment, prioritizing health and happiness, and maintaining a strong work-life balance.
In this episode, Gavin Rubinstein interviews Damien Cooley, One of Australia's top auctioneers. They discuss the unique qualities that set Damien apart from other auctioneers and their professional partnership. Damien shares his journey to becoming an auctioneer and the challenges he has faced. Listen to Damien's inspiring story and dedication to his craft.
[00:01:23] Challenges faced in real estate. [00:05:26] Insane volume of auctions. [00:11:45] Starting a business after failure. [00:15:23] An exciting auctioneer to watch. [00:20:37] Pushing for higher bids. [00:22:26] Bidding sequence and buyer emotions. [00:26:30] Online auctioneer during COVID. [00:28:46] The vibe of an auction room. [00:30:03] In-room auctions vs. on-site auctions. [00:34:05] Managing the buyer-seller gap. [00:36:14] What makes a good agent? [00:38:05] Negotiating effectively for your client. [00:41:08] Negotiating fees and commissions. [00:45:41] Feeling good about yourself. [00:47:11] Finding fulfilment in life. [00:50:42] Changing the narrative.