The Best Ever CRE Show JF 3959: Investor Discovery Calls, Fund Structuring Secrets, and The Power of Personal Brand ft. Justin Freishtat
Jul 7, 2025
Justin Freishtat, a capital raiser and marketing expert, shares his journey in real estate investment. He emphasizes the shift from chasing returns to valuing liquidity and strategic deal structuring. Discover how he tailors offerings to investor preferences and leverages social media for capital raising. Justin advocates for building a personal brand, using platforms like Instagram to establish credibility. He also discusses the varying decision-making styles of novice versus seasoned investors, highlighting the importance of genuine connections and effective communication.
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Liquidity Over Returns Insight
- Liquidity is more important than returns because unforeseen events can reduce cash flow to zero.
- Investing with enough cushion and holding cash protects against market anomalies and downturns.
Great Deals Are About Discount
- Justin's partner helped him see great deals by buying at large discounts like an 80% discount on a Chattanooga project.
- This experience taught him to focus on securing deals with strong buy-in advantages rather than forcing appreciation later.
Interview Investors First
- Always interview potential investors to understand their investment experience and goals before pitching.
- Tailor education or data to investor knowledge to build trust and avoid wasted efforts.