On this episode of Unlimited Capital, Chris Lopez and Richard McGirr interview Justin Freishtat, a capital raiser and branding expert who shares insights into his evolution as a syndicator, from chasing returns to prioritizing liquidity and downside protection. Justin breaks down his approach to structuring deals, including the use of customizable fund vehicles for both equity and debt investors, and explains how investor preferences drive his fund offerings. The conversation then dives deep into Justin’s marketing strategy, where he contrasts the scalability of ad-driven sales teams with his preference for personal brand building through podcast appearances and influencer partnerships. He also shares tactical advice on growing a social media presence for credibility and capital raising, especially leveraging Instagram as a modern business card.
Justin Freishtat
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