The Graham Cochrane Show

The Boring $1 Million Playbook

15 snips
Dec 9, 2025
Becoming a millionaire doesn't require luck or genius—just a solid plan. The path to wealth lies in three simple yet boring steps. First, build a business focused on a specific offer to a targeted client. Next, reinvest profits into personal growth and efficient systems. Finally, turn any excess income into stable assets like index funds or real estate. This reliable approach contrasts sharply with risky financial schemes, proving that sometimes boring really is better!
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INSIGHT

Wealth Is A Predictable, Boring Process

  • Becoming wealthy is often a boring, repeatable process rather than flashy luck or genius ideas.
  • Principles work across economies and seasons if you apply them consistently.
ADVICE

Start A Business As The First Move

  • Build your own business because entrepreneurship is the most reliable path to high net worth.
  • Prefer owning a business to relying on employment if your goal is to scale wealth quickly.
ADVICE

Choose A Lean Solopreneur Model

  • Start a lean solopreneur online business to minimize overhead and barriers to entry.
  • You can launch with very small monthly costs and no formal credentials required.
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