The Graham Cochrane Show The Boring $1 Million Playbook
29 snips
Dec 9, 2025 Becoming a millionaire doesn't require luck or genius—just a solid plan. The path to wealth lies in three simple yet boring steps. First, build a business focused on a specific offer to a targeted client. Next, reinvest profits into personal growth and efficient systems. Finally, turn any excess income into stable assets like index funds or real estate. This reliable approach contrasts sharply with risky financial schemes, proving that sometimes boring really is better!
AI Snips
Chapters
Books
Transcript
Episode notes
From Job Loss To Multimillionaire
- Graham lost jobs during the 2008–09 financial collapse and relied on government assistance while supporting a family.
- A whisper to start a business led him to build a company that made him a multimillionaire.
Define Your Perfect Client Precisely
- Define your perfect client precisely including backstory, age, and desires to craft targeted messaging.
- Speak directly to their pain points and dreams to make them feel 'that's my person'.
Show Up Consistently On Content Channels
- Build an online presence (YouTube, Instagram, podcast) and show up consistently for that one person.
- Use content to mention problems and dream outcomes so prospects self-identify and buy.
