Context with Mike DelPrete Lisa Farrar: The Hemnet Strategy
May 5, 2025
Lisa Farrar, COO at Hemnet, shares insights from her leadership role at Sweden's top real estate portal. She emphasizes starting the day with nature, revealing how clarity in strategy drives decision-making. Farrar discusses the need to balance buyer demands with agent partnerships and highlights a recent product misstep. The conversation explores the dynamics of technology in real estate, blending speed with human connection, and how embracing both efficiency and engagement is crucial for success.
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Morning Routine Grounds Perspective
- Lisa Farrar starts her day with a forest run and a quick, cold swim.
- This routine helps her feel grounded and reminds her of her place in the larger ecosystem.
Clarity Empowers Fast Decisions
- Clarity in strategy requires defining what you will and won't do.
- Empower teams with clear direction so they can make fast decisions.
Balancing Multiple Customer Needs
- Hemnet serves multiple customers: agents, buyers, and sellers, each with different needs.
- Teams focus on one core group but must always consider others to avoid building the wrong product.