Dynamics in Swedish Real Estate Market

This chapter explores the intricate relationships within the two-sided marketplace of the Swedish real estate sector, focusing on Hemnet's evolution from an agent-owned platform to a commercial entity. It delves into the balance between addressing buyer needs and retaining real estate agent partnerships, highlighting the importance of community support and historical decisions that have shaped Hemnet's market position. Moreover, the chapter discusses the impact of pre-marketing strategies and the necessity for Hemnet to adapt its offerings to emerging trends while learning from international markets.