Lisa Farrar

Lisa Farrar, COO at Hemnet, shares insights from her leadership role at Sweden's top real estate portal. She emphasizes starting the day with nature, revealing how clarity in strategy drives decision-making. Farrar discusses the need to balance buyer demands with agent partnerships and highlights a recent product misstep. The conversation explores the dynamics of technology in real estate, blending speed with human connection, and how embracing both efficiency and engagement is crucial for success.