LEGO: From Bankruptcy to Brick Behemoth

Dec 11, 2023

Explore the turbulent journey of LEGO from bankruptcy to becoming the world's top toy company. Learn about the founder's personal struggles, challenges faced by LEGO including factory fires and losing their patent, and the drastic measures taken to save the company. Discover the success of LEGO through customer engagement, focus on core products, and licensing partnerships with popular franchises like Harry Potter and Marvel.

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Introduction

00:00 • 2min

Challenges, Focus, and Innovation: The Story of LEGO

02:26 • 3min

Reviving Lego: The Decline and Reinvention of a Beloved Brand

05:27 • 2min

Lessons from Lego's Growth and Success

07:08 • 6min

Leveraging Licensing Deals to Convert Customers: LEGO's Marketing Strategy

12:40 • 2min